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Two Roads


BRANDING
SPRING 2021

Two Roads is a concept for a joint restaurant and bar that focused on excellence in both areas. Rather than simply a restaurant with a bar, or vice versa, Two Roads would provide two separate environments that allows its patrons with tailored experiences without sacrificing quality in either. The branding is all rooted in the iconic Robert Frost poem, “The Road Not Taken,” and anchored in the logo design which comes from randomly selecting “R” and “2.”